Is there a lot of competition on Amazon?
Amazon is a huge international online marketplace that provides opportunities for millions of sellers from all over the world. So it would be foolish to claim that there is no competition on the platform.But there are also “mitigating” factors that will allow you to look at the situation from a different angle and demonstrate that everything is not as terrible and scary as it may seem at first glance. So let’s honestly and without embellishment analyze what competition on Amazon is and how a budding entrepreneur can win his share of the market.
What scares new sellers the most
1. Number of sellers. According to not the most recent data, more than 2.5 million entrepreneurs are registered on Amazon.
2. Experienced competitors. Many sellers have been around for a long time and have extensive e-commerce experience. They have better knowledge of the platform, listing optimization, and marketing strategies. In addition, the platform features well-known brands with a good reputation, which newcomers have no way to compete with.
3. Financial constraints . Competing with large companies may require significant financial investments in production, marketing and logistics, which is very difficult for small businesses.
4. Marketing Efforts: Selling on Amazon is inextricably linked to effective marketing. Competing with companies that have large advertising budgets seems like a daunting task.
Why none of this is worth being afraid of
First, quantity does not mean quality. A huge percentage on page seo service of the 2,500,000 sellers came to the site to “make a quick buck,” succumbing to the influence of trends, online business coaches, or their own dreams of easy business.
Yes, if you filter them out, it turns out that you need to compete with professionals who build strategies and know how to run businesses over the long term. Which looks even less rosy.
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However, here too, you can make a counterargument - Amazon is full of low-competition niches. By choosing one of these, you will definitely not feel pressure from more experienced colleagues or promoted brands and will not share the target audience with them.
Plus, you always have room to maneuver in the area of choosing the product you enter the market with. Even if you take something standard as a basis, but optimize and improve it, you can already become a serious competitor.
As for marketing and financial costs: the site has a pretty good program for supporting Small businesses .
And in conclusion, I would like to supplement these arguments with a quote from the work of E. Rotterdamsky: “ For every product there is a merchant .”
Every day, about 30 million transactions are carried out on the platform. So your product, provided that it is high-quality and unique, will definitely not go unnoticed.
Narrow Niche, Amazon Advertising, Optimized Listing, and Other Ways to Avoid Competition
As you have already understood, starting sales on the site cannot be called an easy task. This is especially noticeable if you decide to start it on your own, without the support of an experienced team (which we strongly advise against).
Check out our service "Comprehensive launch of business on Amazon" to choose an effective long-term strategy, a popular product, the right niche and not to be afraid of high competition.
We will also give you some advice that can save you from failure:
Identify the uniqueness of your product. Before you start selling on Amazon, identify what makes your product unique. Maybe it’s a new improvement, an additional feature, or a unique design. Try to offer something that other sellers don’t have to attract buyers’ attention.
Explore niche markets. Entering a popular and competitive niche is always difficult. Therefore, explore niche markets where the demand is not so high, but the competition is also less. Focus on quality and uniqueness to attract loyal customers.
Optimize your listing. Include keywords in your product title and description, use high-quality images, and provide useful specifications.
Pay attention to feedback and reviews. Quality service and satisfied customers will help improve your rating on the platform, which in turn will attract new customers.
Study your competitors: monitor their actions and strategies. This will help you understand their strengths and weaknesses, based on which you can adapt your approaches to the market.
In conclusion, gaining market share on Amazon can be challenging for a new entrepreneur, but it is not impossible. Uniqueness of the product, good listing optimization, low competition niche, marketing efforts will help you successfully overcome the competition and create a thriving business on this platform.
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