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The difference between CLTV and CAC It shows us if we earn or lose money with each of the clients. Remember that to account for the CAC, as we already explained in this article, you must allocate all acquisition marketing expenses without exception. And if we divide CLTV/CAC we can know by how much we are multiplying the investment made by each client. This ratio is very important because it determines the growth potential and sustainability of your business.

Keep in mind that growth potential is the key to determining how much Cambodia WhatsApp Number Data money I can continue to risk to grow and make the business profitable. 8. The Virality Coefficient (Ratio) Now yes! What we all want to happen. The virality coefficient tells us how many new customers each current customer brings us, as a result of the virality of the product and the recommendation, without extra marketing investment. generated is through word of mouth. A good virality coefficient reduces the cost of attracting new customers (the CAC) and allows us to reach a new audience that we could not reach through our channels. As you can see, learning and applying all these key metrics is very important to work on your company's growth strategies .



What other key metrics do you think we should include on our list? We read you!PPC | Learn how to improve your costs per click Posted by Raquel Alberdi  Marketing  0 Comment(s) ppc Blog » Marketing » PPC | Learn how to improve your costs per click In PPC , channel saturation is a term we use to describe diminishing returns; That is, you can only push your ads on a channel so much before it stops being worth it. That's a pretty vague definition, though, right? So let's dig a little deeper to find out what functions PPC saturation plays, why it happens, and how to stay ahead of it. We invite you to see it! What is channel saturation?