The bad guy with his black hat and

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In the field of natural SEO, there are unspoken rules which nevertheless Chinese Malaysia Phone Number List make up the reality of Internet research. Google and other search engines not only use keywords to reference sites, but also know how to sniff out those who are trying to cheat. This is where the quasi-secret Black Hat, White Hat and Gray Hat system comes in.



  It is difficult to know what the origin is. If we stick to Google and its rules, we could translate this as “think user and forget search engines”. There is also a hypothetical origin which would come from black and white westerns.  the good guy wearing a white hat. To summarize, we could say that White Hat content respects Google's rules, while Black Hat content circumvents them.