And once collected it is important to take care of them

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We will talk about email automation – and above all we will work on it – in my next Mailchimp Workout course , and they are also an important part of the program of the Email for selling online course . Alessandra Farabegoli | Email Marketing, Mailchimp, Email Marketing Workout Relevance and relationship  has shown that having the contacts of your customers, even for those who carried out much of their business offline, is essential.  design content that helps us to be relevant and useful for them : it is not just a matter of sending our latest news or a discount coupon but of creating and maintaining a relationship , which also makes us choose in the long term, responding to their needs.

Creating mailing lists and designing content and newsletters that are sustainable for us and interesting for them are fundamental pieces for an effective marketing strategy: they were the same before but some activities could still work well, today this is no longer the case. A reading tip? Marketing in a digital world by Aless Bosnia and Herzegovina WhatsApp Number andra Farabegoli and Enrico Marchetto , released two years ago but still absolutely relevant to review some key concepts. Nicole Zavagnin | Mailchimp Workout Not only on your subject, in general, what would you like to train in ? Why? “Becoming Gianluca Diegoli” Digital marketing consultancy (to be like Gianluca Diegoli ).

Lego Serious Play, personal branding, coding (at the end of the list), visual design (to give space to creativity), copywriting (because, for me, it is the first tangible impact of psychology in our work) come to mind. Marco Ziero Drawing, singing, biology In  I want to dedicate more time to nourishing my imagination and creativity , so I would like to resume the various drawing courses I started and never finished, and also start singing again .